A key goal for Bing is to deliver the very best search results. One of the ways Bing does this is through a new feature called “Best match”, which sets up the best result in a distinct, easily accessible space at the top of the page. You may ask yourself: Why did we bother to do this? Don’t search engines deliver the best result at the top of the page anyway? Today, while search engines do a pretty good job at finding...
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